2026 Leaders Interview – Christina Fontana – SHEIN Marketplace

Welcome to the ChannelX 2026 Leaders Interview featuring Christina Fontana, Senior Director, Brand Operations EMEA at SHEIN Marketplace.

SHEIN Marketplace launched in the UK in 2024 and has grown to offer a wide range of fashion, beauty and lifestyle products, to a demographic largely made up on 18-34 year old women (70% female, 30% male). With a base of fashion shoppers, these customers are branching out into purchasing products to enhance their lives, whether this be for their first apartment or specific events ranging from weddings to festivals.

With integrations both for listing and order management and a range of fulfilment options, selling on SHEIN is a natural next step for any brand or retailer already active on marketplace channels, both here in the UK, in the EU and around the globe.

In this video you will find:

00:00 Introducing Christina Fontana Senior Director, Brand Operations EMEA, SHEIN
00:50 SHEIN Marketplace from launch in 2024 to today
03:15 The opportunity for sellers on SHEIN Marketplace
09:00 How to best present product to SHEIN customers
12:28 Optimising products for a mobile first marketplace
15:26 SHEIN Marketplace integrations and fulfilment
18:46 Selling cross border with SHEIN Marketplace
20:50 How to start selling on SHEIN Marketplace

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