260 Sample Sale sees foot traffic jump as luxury customers seek value

260 Sample Sale, which holds sample sales for big names like Balmain and Diane von Furstenberg, is seeing increased demand from brands and customers alike.

Foot traffic at the company’s sample sales jumped 10% from 2024 to 2025. And 260 Sample Sale’s categories are growing, too. While the company largely focuses on apparel and ready-to-wear fashion, it’s working more with partners in areas like home decor and beauty. Over the last few years, 260 Sample Sale has held sales for bedding brand Boll & Branch, plant brand The Sill, lighting brand Artemide and skin-care brand Dr. Barbara Sturm.

260 Sample Sale typically sells items for 70-90% off, according to its website. Basket size tends to vary; one customer, for example, may spend $200, while another may spend $1,000. But, overall, the company is seeing consistent demand as shoppers with varying levels of income look to snag a deal on typically high-priced products, said Ariel and Assaf Azani, the two brothers at the helm of 260 Sample Sale.

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