Adobe’s ‘natural look’ camera app embraces generative AI

Two before and after images showing photographs edited with generative AI in Adobe’s Indigo app. — Welcome to the “what is a photo” debate, Adobe. | Image: Adobe

Adobe's experimental camera app has taken an unexpected turn. After Project Indigo was launched last year to provide a "more natural (SLR-like) look" for iPhone photography, the Indigo camera app is now being updated with a suite of generative AI tools. And the change doesn't rely upon Adobe's own Firefly AI models.

Adobe describes the new "AI Playground" tooling suite as an experiment and says there's a button that allows users to opt out and continue using the app as before. Free access to the suite with no sign-on requirement is being tested with a small percentage of Indigo users over the next few weeks. "Our goal is to learn how people …

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