ADWEEK Commerce Advantage: Ecommerce Agencies Are Buying Up TikTok Shop Specialists

More ecommerce-focused agencies are setting their sights on TikTok Shop. In July, performance agency Chief Media acquired Reach Social , an agency that specializes in TikTok Shop. Later that month, Podean bought the primarily TikTok Shop-focused Social Commerce Club. And in September, digital agency Power Digital acquired TikTok Shop agency uptickk. Financial terms of the recent acquisitions have not been disclosed. As TikTok Shop becomes a bigger sales channel for brands, ecommerce agencies are looking to acquire small, niche specialty agencies to help brands manage their presence on these platforms. Mastering TikTok Shop requires strong creator content as well as an understanding of ecommerce fundamentals, said Grace Yang, vp of social commerce at Pattern. UNLOCK FULL ACCESS Subscribe and get full access to the news, insights, and expertise that keep industry professionals ahead of the curve. VIEW ALL SUBSCRIPTION OPTIONS