AI Marketing Strategies: From experimentation to execution with Samsung, Bayer, David’s Bridal and Dolce&Gabbana Beauty

When we convened in February, marketers’ approaches to AI were still nascent. Over the past several months, many iconic brands have moved from early experimentation to strategies and tactics that put AI firmly in the spotlight — and increasingly in the agentic driver’s seat.

On Sept. 24 in New York City, Digiday, Glossy and Modern Retail will host the second iteration of AI Marketing Strategies, bringing together brand leaders, agency executives, analysts and technology providers to explore what’s actually working as AI reshapes modern marketing.

This next phase of AI Marketing Strategies will cut through the hype and lip service, zeroing in on standout case studies and emerging practices from brands like Samsung, Bayer and David’s Bridal and others that are quickly becoming table stakes across product discovery, personalization and targeting, creative generation and more.

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