Air freight is becoming a costly fix for inventory issues

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Some brands are increasingly justifying the higher costs of air freight to get inventory on shelves faster when their global supply chains get jammed up.

The International Air Transport Association, or IATA, reported in its latest release that jet fuel prices are still nearly 46% above levels from 2025, before the war in Iran caused widespread spikes in oil and fuel prices. The higher fuel prices, in turn, have boosted air freight rates.

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