Amazon buys ads in ChatGPT to promote Prime Day

Amazon is turning to ChatGPT to promote Prime Day, using the AI chatbot as a new advertising channel for its biggest shopping event of the year.

A search for “best deal on Apple 11-inch iPad” surfaced a sponsored Prime Day ad directing shoppers to Amazon’s sale, according to independent e-commerce analyst Juozas Kaziukėnas. When clicked upon, the ad sends shoppers to Amazon’s e-commerce site. Kaziukėnas shared a screenshot of Amazon’s Prime Day ad with Modern Retail.

Kaziukėnas told Modern Retail that Amazon’s decision to advertise Prime Day on ChatGPT “is really just a test,” as companies experiment with the AI chatbot’s advertising offerings. OpenAI began selling sponsored placements in ChatGPT earlier this year, with advertisers including Williams Sonoma, Bed Bath and Beyond, and The Knot. 

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