Big-Box Briefing: This back-to-school season is all about low prices and social trends

For major brick-and-mortar retailers, back-to-school season this year is largely about a race to the bottom in price and a push to offer the most popular products seen on social media.

Many big-box retailers have already started promotions for the back-to-school shopping season, which has become a summer-long shopping event as Amazon’s Prime Day took place in June, earlier than its usual July time slot. Retailers are emphasizing that they have the best deals at low price points and highlighting specific trending products. They’ve also placed an emphasis on partnering with creators and influencers, in an effort to show up on social media, where many people are now doing their shopping research.

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