Big-Box Briefing: What to watch for as Amazon, Target and Walmart host their fall sales

Next week, Amazon, Target and Walmart all kick off their major fall sales, in what will be a key test of consumer demand ahead of the all-important holiday season. 

Since 2022, when Amazon introduced a second fall Prime Day, major big-box retailers have followed suit, and the first week of October has become a bigger sales period during what has historically otherwise been a sleepier retail month. Amazon’s Prime Big Deal Days will take place on October 6-7; Walmart’s Fall Deals Sale will run from October 5-11; and Target Circle will host a sale for members of its free Target Circle loyalty program on October 6-7. Members of its paid Target 360 program will get access to the sale a day early. 

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