Bogg, on track for record sales, expands into Urban Outfitters and Anthropologie

Bogg, a TikTok-viral bag brand, is inking new retail partnerships as its growth continues to surge.

The company, which is known for its colorful and washable Croc-like totes, is entering six new retailers, including Urban Outfitters and Anthropologie, bringing its total number of U.S. locations to more than 7,000. Bogg entered 1,900 Target locations in 2024, and it’s also available via its own website, as well as through partners like Dick’s Sporting Goods, Dunham’s Sports, Bloomingdale’s and Amazon. Most of Bogg’s bags retail for $60-$100, depending on size.

Bogg is not a new brand — it was founded in 2008 — but the company has earned a cult-like following in the last few years, thanks to social media, endorsements from so-called “Peloton moms,” and a fanbase eager to collect as many colors and patterns of the bag as possible.

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