Brami’s and Mosh’s recent funding rounds show what’s winning in food right now

As AI startups continue to dominate venture capital dollars, retail brands are left to vie for the rest of the capital.

According to Carta data, 2025 was a rough year for consumer startups. Combined, consumer startups raised about $800 million in the first quarter of last year, the lowest since 2019. The report also showed the median seed round raised by consumer startups in that period dropped to about $700,000, the lowest in six years.

While the jury’s still out on how VC funding will shake out this year, it’s clear that large rounds are becoming increasingly rare among brands trying to grow in retail.

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