Brands Briefing: Anthropologie’s tabletop games play

Anthropologie wants a seat at the table — literally. The company is jumping on a rising interest in tabletop games through colorful products that double as decor.

Over the last few months, Anthropologie has seen a spike in sales for games like backgammon, mancala and mahjong as consumers seek out tactile, offline experiences. On Anthropologie’s website, views for “board games” are up 19% year over year, while searches for game-related terms are up 12% year over year. Anthropologie is also adding more games to its assortment to meet demand; game SKU count is up 34% year over year.

This is a member-exclusive article from Modern Retail. Continue reading it on modernretail.co and subscribe to continue reading content like this.