Brands Briefing: Athleisure brands eye opportunities in tennis, pickleball, equestrian gear and more

Athleisure brands are increasingly hitting the courts, greens and mountaintops, in addition to yoga studios and gyms.

While athleisure companies are commonly known for leggings, sports bras and sweatpants, more players are getting into technical performance products. FP Movement, for instance, now has collections dedicated to skiing, surfing, dancing, hiking and playing tennis, while Outdoor Voices is gearing up to release its second-ever equestrian collection in June. In 2025, Vuori entered the skiing and snowboarding business through products like bib pants and snow-shell jackets.

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