Brands Briefing: Behind True Religion’s path to $1B, from TikTok Shop to TJ Maxx

True Religion is investing more in influencer marketing, TikTok Shop and more to fast-track its quest to become a $1 billion brand.

True Religion set this goal in 2025, and it will get more than halfway there by the end of this year. True Religion expects to bring in $550 million in revenue in 2026, up from $470 million last year, CEO Michael Buckley told Modern Retail. Going forward, True Religion hopes to round out sales by doubling its store count and supplying more merchandise to wholesalers, including off-price accounts. The brand is also entering TikTok Shop in September, and it aims to quintuple the size of its influencer program over the next six months to a year.

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