Brands Briefing: Hanna Andersson is joining Amazon, with a 90% unique assortment

Children’s clothing company Hanna Andersson is making its official debut on Amazon.

The Oregon-based brand will launch an Amazon storefront on Oct. 1. Notably, 90% of the brand’s inventory on Amazon will be unique to the platform. To create its assortment, Hanna Andersson went back to its archives and sorted through its best-selling prints, fabrics and silhouettes. The final selection includes pieces from some of the brand’s most-loved categories over the past several years, including matching sets, underwear and pajamas.

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