Brands Briefing: How brands aim to stand out this summer as it’s become ‘harder to create momentum’

Consumer spending has held up surprisingly well amid rising gas prices and sustained inflation — but that doesn’t mean it’s easy to get shoppers to open their wallets. 

That’s been my takeaway recently in conversations with agency heads and brand execs. On the macro front, spending continues to rise. Retail sales were up 0.9% in May, according to Commerce Department data. That’s higher than the 0.4% increase reported during April. And, excluding sales at gas stations, retail sales were still up 0.7% in May. 

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