Brands Briefing: How brands are gearing up for TikTok Shop’s biggest holiday season yet

TikTok Shop U.S. is readying for what it hopes will be a runaway holiday shopping season.

The platform’s dedicated Black Friday and Cyber Monday campaign kicks off Nov. 11 and runs until Nov. 30. During that time — which begins a day earlier than last year — TikTok users can buy products and watch livestreams from all types of sellers, including Beachwaver and Old Navy.

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