Brands Briefing: Measurement is the next frontier in GEO for brands

Over the past year, Loftie — a wellness startup best known for a high-tech alarm clock — has started asking people in its post-purchase survey if they first heard of the brand through AI prompt engines like ChatGPT and Gemini.

Toward the end of last year, only about 1.5% of people who completed the post-purchase survey said they first heard about Loftie through an AI recommendation. Within six months, that number has grown to 3%. 

There are a few different ways to look at that data. On one hand, the percentage of people who discover Loftie through AI prompt engines is still in the single digits. On the other hand, that number doubled within six months. 

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