Brands Briefing: More brands are on the hunt for a head of TikTok Shop as they try to define a social commerce strategy

Help wanted: A savvy social-media expert who can help companies master TikTok Shop.

More U.S. brands are posting job openings like this, as social commerce continues its hot streak. Mammoth Brands, the parent company of razor brand Harry’s, is actively recruiting for a head of TikTok Shop who can “set the vision, strategy and multi-brand roadmap for TikTok Shop.” Stila Cosmetics is seeking a manager of TikTok Shop marketing to help with its livestream efforts, in particular. And accessories brand BaubleBar is looking for a TikTok Shop manager to oversee everything from creator partnerships to promotional campaigns.

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