Brands Briefing: Salomon is working to double its US store count by 2028

Salomon has its eye on North American store expansion as it gears up for its 80th birthday in 2027.

The European brand — which sells performance footwear, apparel and gear — is looking to plant its flag across the U.S. in a bigger way in the coming years. Salomon opened a new store in New York City earlier in July, bringing its number of standalone U.S. stores to six. The brand also plans to open a location in Beverly Hills this fall and is eyeing markets such as Boston, San Francisco and Miami. In total, Salomon could see its U.S. store count reach 12 to 15 by the end of 2027, said Steve Doolan, Salomon’s general manager and president of the Americas, in an interview.

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