Chinese-owned Temu joins PH effort against online counterfeits

Business IT Chinese-owned Temu joins PH effort against online counterfeits By Newsbytes.PH November 6, 2026 Facebook Twitter Linkedin Email Viber Copy URL Image from IPOPHL Chinese-owned online marketplace Temu has signed the Memorandum of Understanding (MOU) on E-Commerce with the Intellectual Property Office of the Philippines (IPOPHL), joining an intellectual property (IP) protection initiative amid documented concerns over counterfeit products sold on its platform. In a September 2025 submission to the Office of the United States Trade Representative, the Information Technology and Innovation Foundation (ITIF) reported purchasing 10 likely counterfeit products from Temu across categories including apparel, cosmetics, toys, medicines, and household goods. The research organization also documented a pet treat product that the brand owner confirmed was fake. ITIF said Temu subsequently removed nearly every product and vendor identified in its report, although the organization said gaps remained in the platform’s enforcement against counterfeits. IPOPHL facilitated Temu’s signing following initial discussions during the World Intellectual Property Organization (WIPO) Dialogue on IP Protection on E-Commerce in June. “E-commerce platforms are a significant driver of consumer activity in the Philippines, making them important partners in protecting buyers and legitimate businesses from counterfeit goods. Temu’s participation in the MOU on E-Commerce will further broaden the collaboration among platforms, right holders and IPOPHL on intellectual property protection online,” IPOPHL deputy director general Nathaniel S. Arevalo said. Other marketplace signatories include Lazada, Shopee, Zalora, and TikTok Shop. These platforms have worked with IPOPHL on public awareness campaigns and IP training for brand owners and online sellers. Temu entered the Philippine market in 2023. Its parent company, PDD Holdings, maintains its principal executive offices in Dublin, Ireland, while retaining operational and logistical bases in China. The platform launched its IP Protection Portal in 2023 and its Brand Guardian Initiative in 2024. Temu said the initiative involves regular engagement with more than 3,000 rights holders. According to the company, its monitoring database covers more than 15,000 brands and uses more than 47 million images and 9.5 million keywords to identify potential infringements before rights holders file complaints. Temu is also a member of the International Anti-Counterfeiting Coalition (IACC). The platform and the organization have established a joint program providing an escalation channel for takedown requests from IACC member brands. Tags counterfeit IPOPHL Temu Share Facebook Twitter Linkedin Email Viber Copy URL Previous article Equinix names Ireen Go-Catane as PH managing director Next article NPC checking data leaks following Nov. 5 cyberattack reports - Advertisement - RELEVANT STORIES BARMM to open dedicated intellectual property services office November 5, 2026 IPOPHL links Pinoy green tech innovators to global WIPO platform October 21, 2026 PH pilots WIPO program to help local brands expand overseas October 13, 2026 PH ranks 52nd in 2026 Global Innovation Index as innovation inputs slip September 30, 2026 DLSU to offer master’s degree in IP management in 2027 September 23, 2026 IPOPHL: AI-generated works need human contribution to qualify for copyright September 19, 2026 LATEST DepEd says laptop bidding saved P1.4B; rollout starts Nov. 9 November 6, 2026 Converge secures ISO certification for information security management November 6, 2026 NPC checking data leaks following Nov. 5 cyberattack reports November 6, 2026 Equinix names Ireen Go-Catane as PH managing director November 6, 2026 BARMM to open dedicated intellectual property services office November 5, 2026 SC expands use of video testimony, recorded interviews for child witnesses November 5, 2026 BSP: Central banks must factor AI into price stability efforts November 5, 2026 Binance says no PH users affected by $6.34-B hack, pledges to cover losses November 5, 2026 Tech developers, content creators join forces for budget watchdog effort November 4, 2026 Malware targets Windows version used only by Asian gov’t agencies November 4, 2026 Sign-Up To Our Newsletter! - Advertisement -