Dive Brief:
- Crocs, Inc. has inked a 10-year strategic partnership with Infosys, the AI-centric business consulting and technology firm, the tech company said in an Aug. 6 press release.
- Crocs, Inc.’s business and IT systems will be updated to cut costs, streamline operations and position the company for future growth.
- Through this digital restructuring, the footwear company will focus on unifying data, breaking down operational silos and agility.
Dive Insight:
Crocs, Inc. is modernizing its digital infrastructure with an AI-first approach to address an evolving market.
The company wanted a partner that could bring together “deep domain expertise with a commitment to innovation and operational excellence,” Tom Britt, chief information officer at Crocs, Inc., said in a statement.
“By leveraging Infosys’ proven delivery frameworks and advanced automation capabilities, we will optimize operations, reduce costs and scale responsibly — while driving continuous improvement and building a foundation for sustainable growth and digital resilience that positions Crocs, Inc. for the future,” Britt said.
Meanwhile, Crocs has been experimenting with tech through consumer-facing offerings. The company recently sought to attract online shoppers with a virtual experience for fans of its shoe charms. In 2023, the company introduced the Crocs Jibbitz Experience, a digital hub where consumers can find five virtual areas based on the charm’s categories. Shoppers could also customize a pair of Crocs with Jibbitz charms and buy a physical version of the custom product.
In its most recent earnings, the Crocs brand exceeded $1 billion in quarterly revenue for the first time, growing 4% year over year. Though Heydude’s overall revenue fell 6% from a year earlier to $179 million, its direct-to-consumer sales grew more than 7%, driven in part by Amazon Prime Day and TikTok Shop.