Dr.Melaxin expands UK presence following TikTok Shop success - TheIndustry.beauty

Partner with us Free newsletter Menu News Features Market Data Company Data Special Reports Podcasts & Events Awards Summit close Follow us PARTNER WITH US FREE NEWSLETTER VISIT TheIndustry.fashion News Features Market Data Company Data Special Reports Podcasts & Events Awards Summit Dr.Melaxin expands UK presence following TikTok Shop success Sophie Smith 26 June 2026 Twitter Facebook Linkedin WhatsApp Korean skincare brand Dr.Melaxin is expanding its presence in Boots stores across the UK less than a year after launching in the market, following strong consumer demand driven by its success on TikTok Shop. The brand is now available in 196 Boots stores nationwide, with a dedicated skincare category bay in 156 locations. The rollout includes 88 stores stocking Dr.Melaxin for the first time, while a further 68 existing stockists have expanded their product range. Developed to target concerns such as ageing, pigmentation, enlarged pores and loss of firmness, Dr.Melaxin offers a range of clinically tested skincare products. Since launching in the UK in November 2025, the brand has generated more than £19 million in Gross Merchandise Value (GMV) on TikTok Shop UK, attracted over 680,000 customers and sold more than 700,000 units. Its products have also reached the top of TikTok Shop UK's Beauty & Personal Care category, with routine-care bundles occupying the platform's two bestselling positions. The expansion reflects the growing influence of social commerce in the beauty sector, with brands increasingly using platforms such as TikTok Shop to build consumer awareness and demand before expanding into national retail. Other TikTok-viral brands, including Made by Mitchell, Glow For It, and P.Louise, have followed similar growth trajectories. The Boots range includes several of Dr.Melaxin's bestselling products, including the Cemenrete Calcium Multi Balm and Peel Shot exfoliating range Read More Product ‘Harry’s Plus’ lands at UK supermarkets amid continued retail expansion Sophie Smith 11 March 2026 People Lakeside owner SGS Group names new CEO Sophie Smith 29 July 2024 Finance Unilever sees Q1 sales rise as it remains confident for year ahead Sophie Smith 27 April 2023 1 2 3 … 2,447 Next » About Us The Team Contact Us Partner with us Privacy Policy Terms and Conditions Editorial Policy Free Newsletter VISIT TheIndustry.fashion By subscribing to our FREE newsletter, you’ll get access to: Unlimited vital daily news, exclusive features & interviews Trends, analysis & business intelligence Priority access to events offering learning & networking opportunities In-depth studies & reports to help make sense of market challenges Podcasts with inspirational business leaders SIGN UP BELOW TO OUR WEEKLY BEAUTY AND DAILY FASHION NEWSLETTERS Newsletter DAILY BEAUTY UPDATE DAILY FASHION UPDATE First Name Last Name COMPANY NAME JOB TITLE EMAIL ADDRESS JOB ROLE BUYER / MERCHANDISER C-LEVEL/BOARD LEVEL COMMERCIAL DIRECTOR / MANAGER DESIGNER DIVISIONAL DIRECTOR E-COMMERCE DIRECTOR / MANAGER E-COMMERCE EXECUTIVE FINANCE MANAGER / DIRECTOR FORMULATOR / CHEMIST FOUNDER / CEO / MD GENERAL MANAGER / OPERATIONS / LOGISTICS HEAD OF RETAIL / RETAIL DIRECTOR HR MANAGER MARKETING DIRECTOR / MANAGER MARKETING EXECUTIVE OWNER/CEO PR DIRECTOR / MANAGER PR EXECUTIVE RETAIL LEASING PROFESSIONAL SENIOR MANAGER STRATEGY SUSTAINABILITY OTHER COMPANY TYPE BEAUTY / GROOMING BRAND DEPARTMENT STORE EDUCATION ETAILER (NO STORES) FASHION BRAND FINTECH SUPPLIER INDEPENDENT RETAILER 1-3 STORES MANUFACTURER MULTICHANNEL RETAILER MULTI-RETAILER 4 STORES OR MORE PRESS PR / MARKETING AGENCY RETAILER RETAIL PROPERTY SALES AGENT STUDENT / ACADEMIC SUPPLIER (NON FINTECH) TECHNOLOGY PROVIDER OTHER By clicking 'Get the Newsletter' below, you agree to receive the newsletter & marketing communications from theindustry.fashion. To find out more about our data sharing policy, please read our terms of use and privacy policy . Get the Newsletter Please mark membership@theindustry.beauty (and membership@theindustry.fashion if you have signed up for both newsletters) a safe sender, so your daily newsletter gets delivered successfully to your inbox, as some spam filters can be extremely sensitive. search close arrow-circle-o-down twitter facebook bars envelope linkedin angle-right ellipsis-v xing instagram paper-plane pinterest-p whatsapp commenting cross