EU pushing for consumer protection: What Temu wants to change - teltarif.de News

Online Shopping 26.10.2026 16:40 A A A The Chinese online marketplace Temu wants to improve consumer protection in the European Union. After being fined 200 Million Euros, the company has proposed concrete changes to the European Commission. In the future Temu is to investigate, among other things, whether its own recommendations are contributing to the spread of illegal products. The European Commission has accepted these proposals. The company has 4 months to implement them. 120 GB for free: yes! mobil tempts you with a new prepaid offer Neukunden erhalten zwölfmal 10 GB zusätzlich in drei Prepaid-Tarifen Temu said he appreciated the constructive exchange with the Commission. The proposed plan demonstrates the company's commitment to invest in a robust regulatory compliance infrastructure, with the aim of creating a safe and trusted purchasing environment for EU consumers. EU criticises dangerous products on Temu Picture: Created with AI This follows a €200 million fine imposed by the European Commission on Temu in May, with the Brussels regulator accusing the company of failing to protect consumers from illegal products and underestimating the risks in its own marketplace. In doing so, the Commission considered the breach of the European Digital Services Act (DSA) to be serious. Particularly problematic were test purchase results in 2025, in which case chargers did not pass basic safety tests. According to the EU Commission, a high percentage of examined baby toys exceeded chemical limits; other products were considered suffocating because of removable small parts. Temu Must Check Risks & Recommendation Algorithms With these proposed changes, Temu commits to carry out a full risk appraisal. This should be based on up-to-date and reliable data, and especially geared towards the functioning of its own marketplace. One focus is on recommending algorithms. Temu is supposed to investigate whether they are contributing to the spread of illegal or dangerous products. It is also necessary for the company to verify with reasonable indicators if its safeguards actually reduce the spread of such offers. Additionally, Temu disclose where automated and manual checks on vendor offers are reaching their limits. Possible manipulations by vendors must also be examined, especially if vendors are actively exploiting certain platform features to sell illegal products. Penalties could follow if implemented inadequately The European Commission wants to check if Temu is implementing the promised measures within the specified period. If the company continues to fail to fulfil European directives the authority could impose daily fines on top of the millions it already fines. The case against Temu has been ongoing for almost 2 years. The purpose of the new commitments is to help identify consumer risks earlier and reduce dangerous products on the online marketplace more effectively. The European Commission explains the background and requirements in its Communication on the protection measures provided by Temu . Also interesting: China Fee Effects: flood of packages from Temu and Shein reduced