European turnover at Shein falls 14% - TechCentral.ie

Trade European turnover at Shein falls 14% Second quarter revenue dips to €3.35bn September 30, 2026 Share Linkedin X Facebook WhatsApp European revenue of the Chinese shopping app Shein fell in the second quarter by 14% to €3.35 billion. Europe’s share in total revenue dropped from 39.9% to 34%. This is evident from the first quarterly report that the e-commerce platform has published since it was listed on the stock exchange earlier this month. The European revenues of apps such as Temu, Shein and AliExpress are being closely watched, because since 1 July the shops have been subject to import duties of €3 per product category ordered. Shein’s figures indicate that the levy is working and is leading to fewer orders. advertisement Turnover figures in themselves do not yet say everything, because Shein also stated that it has increased product prices in Europe. Moreover, Shein is in the process of introducing a marketplace model. This could mean that the company itself sells less in Europe, but does receive service fees for the platform work performed. Parallel to these developments, Shein has also reduced its online advertising budgets in the EU. Marketing expenditure fell by 4.1%. Viewed globally, there is volume growth with a declining order value. Revenue per order fell in a year from €35 to €32, a decrease of 6%. Shein’s overall revenue barely grew, rising by 1% to €17.7 billion. The number of orders increased by 7.6% to 298 million and the number of customers by 14.6% to 291 million. Shareholders were left with net profit of €200 million. They punished the share with a price drop of 10.7% after the figures were released. Emerce Share Linkedin X Facebook WhatsApp Previous article Applications to open for Three Ireland, Trinity College Dublin STEM scholarships Next article Entrepreneurs embrace AI but trust issues remain RELATED ARTICLES Trade MicroWarehouse rebrands as Sherweb September 30, 2026 Trade Less than 10% of employers reducing headcount due to AI, says Morgan McKinley report September 30, 2026 Trade Entrepreneurs embrace AI but trust issues remain September 30, 2026 Sign up for the Technology Minute Email Address * Listen to Tech Radio Tech Radio · TechRadio - Advertisment - Most Popular Trump signs executive order banning the term ‘AI’ in favour of ‘SI’ in government documents September 30, 2026 MicroWarehouse rebrands as Sherweb September 30, 2026 Less than 10% of employers reducing headcount due to AI, says Morgan McKinley report September 30, 2026 Entrepreneurs embrace AI but trust issues remain September 30, 2026 Load more - Advertisment -