Faire opens its marketplace up to hotels, offices and non-retail customers

Wholesale marketplace Faire is opening up to customers who want to buy products not for reselling, but to use with their own customers.

Jennifer Burke, chief revenue officer at Faire, said that about a year ago, the company realized that some marketplace buyers were sourcing items like mints, candles or snacks for their own business purposes, like stocking mini bars, for client gifts or front desk amenities.

After a successful pilot that attracted around 5,000 buyers, Faire in April officially launched an option for buyers to select whether they’re making purchases for resale or business use.

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