Five holiday advertising lessons for brands planning for Black Friday now

Paul Hutchison, client services director, Tatari

It’s still the dog days of summer, but that hasn’t stopped many brands from thinking about the holidays — and for good reason. Black Friday isn’t a weekend anymore. It’s a multi-week sales event that rewards the brands that move first. And the window to do that is narrowing fast. 

To understand how early movers are preparing for Black Friday, Tatari asked a diverse mix of retail marketers and DTC advertisers, including Bylt, Tecovas, Manscaped and Bearbottom Clothing, about their holiday planning, creative strategy and media mix heading into the biggest sales weekend of the year. 

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