France Passes Fast-Fashion Bill Targeting Shein, Temu - Caixin Global

BUSINESS France Passes Fast-Fashion Bill Targeting Shein, Temu By Bao Yunhong and Chang Fangziyan Published: Jul. 1, 2026 2:24 a.m. GMT+8 00:00 00:00 / 00:00 您的浏览器不支持 audio 标签。 Listen to this article 1x Subscribe now Listen to the full version A Shein store inside a shopping mall in Paris, March 19, 2026. Photo: VCG France’s Senate passed a bill on Monday aimed at curbing ultra-fast fashion, targeting platforms such as Shein, Temu and AliExpress with per-item penalties and advertising restrictions. The measure, which still requires presidential promulgation to take effect, marks one of Europe’s most direct legislative moves against low-cost, high-volume online fashion retailers, many of them linked to Chinese cross-border e-commerce. You've accessed an article available only to subscribers Subscribe today for just $.99. VIEW OPTIONS Unlock exclusive discounts with a Caixin group subscription — ideal for teams and organizations. Save an extra $50. Introductory offer for new readers. Subscribe now . Share now and your friends will read it for free! Share this article Open WeChat and scan the QR code