From prototype to Target shelves, inside Nori’s 10-month development timeline

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Nori, the fabric care company known for the viral Nori Press handheld iron, spent most of 2025 turning into an omnichannel brand. It scaled up its Target presence nationwide, grew sales on Amazon and crossed $30 million in gross revenue, representing 50% growth from the prior year. 

But this year, much of the company’s focus shifted behind the scenes as it raced to meet a 10-month development timeline for a new product.

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