Gorilla Commerce built a 9-figure business on Amazon. Now, it’s launching in Walmart stores

A couple of years ago, home goods company Gorilla Commerce set an ambitious goal for itself. It wanted to prove that its brand could live beyond Amazon. 

Gorilla Commerce launched in 2014 with a single product: a slip-resistant bath mat known as the Gorilla Grip. Its founders turned that into a thriving, multi-category Amazon business under the moniker “home products designed and tested for real life.” Gorilla Commerce now houses multiple brands, including Gorilla Grip. The company’s revenue is in the “couple hundred million dollars range,” according to CEO CJ Bilangino, who joined Gorilla Commerce in 2022. 

And in July, the company hit a significant milestone in its quest to live beyond Amazon. It launched its Gorilla Grip bath mats in more than 2,600 Walmart stores after previously selling through the company’s third-party marketplace for two years. In doing so, Gorilla Commerce hopes that it has built a repeatable marketplace-to-stores playbook, one that it can leverage to eventually launch more products in more physical retailers. 

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