How agencies can control runaway AI token costs - Ad Age

AI How agencies can control runaway AI token costs Gift Article Share Expand Agencies are not immune to the growing issue of excessive AI token expenses. (Adobe/Ad Age illustration) By Asa Hiken July 30, 2026 05:05 AM EDT Featured Stories Brand Marketing 20 brands catching millennials’ attention right now Quince, HeyDude and Squishmallows are among the brands gaining ground with the demographic. EW By Erika Wheless AI How agencies can control runaway AI token costs By Asa Hiken Media How brand and agency media teams should organize their ad tech partnerships BD By Brandon Doerrer Top 5 The top 5 food and beverage marketing ideas to know about right now JS By Jon Springer