How agentic commerce helps brands like Willy Chavarria optimize for BFCM

Black Friday and Cyber Monday preparation begins for e-commerce brands and retailers well before those peak shopping days arrive. Besides planning marketing and promotion strategies, brands must consider how to convert shoppers and whether their e-commerce infrastructure can support demand.

Agentic commerce tools, like AI-powered storefronts, help brands make the shopping journey more intuitive and conversion-focused during this heavy shopping period. Backend infrastructure must also be in place to ensure orders generated by those agentic experiences are fulfilled, and revenue survives through delivery and returns.

“Black Friday Cyber Monday is the most crowded week of the year, and the shopper has the least patience,” said Juan Pellerano-Rendon, Chief Marketing Officer at agentic storefront provider Swap. “The brands that win during BFCM aren’t the ones with the deepest discounts. They’re the ones where the shopper gets an answer fast enough to still be in the mood to buy.”

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