How an earlier Prime Day created new supply chain challenges for brands

An earlier Prime Day is bringing new forecasting and fulfillment challenges for brands that participate in the annual summer sales event.

In March, news broke that Prime Day would be held in June instead of the typical mid-July timing. But it wasn’t until last week that Amazon confirmed the dates of June 23-26.

Mark Becker is the president, CEO and co-founder of G10 Fulfillment, which specializes in Amazon fulfillment and 2-day shipping. He said that the date change wasn’t easy for some brands and manufacturers because they’d already started planning forecasts months ago.

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