How brands can capitalize on post-Fall Prime Day momentum

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Amazon’s Prime Big Deals Days has fundamentally altered the retail calendar, turning October into the official kickoff for holiday shopping. What started out as a summer event has expanded into a crucial Q4 marker. The deals are now driving consumers to research and buy earlier each year amid sustained inflation.

In just a few short years, the fall event has become a key acquisition channel and testing ground for sellers ahead of Black Friday. Consumers are increasingly researching deals days in advance, comparing prices and deals before making purchases.

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