How brands like Goldbelly, Chobani and Xochitl are showing up for America 250

The U.S. is turning 250 years old this summer, and the retail industry is feeling patriotic. 

CPG giants like Coca-Cola and General Mills are pulling out all the stops, releasing limited-edition packaging and accompanying marketing campaigns. General Mills, for example, is releasing limited-time patriotic packaging on 79 products.

Still, the occasion comes at a challenging time for the retail industry. The country faces political division and a volatile economy, as gas prices remain high.

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