How Litter Robot is doing TikTok Shop without the deep discounts

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Three years since the debut of TikTok Shop, brands are still weighing whether it’s worth investing in the social commerce channel. 

In the past year, Whisker, the maker of Litter Robot, finally took the plunge, joining TikTok Shop primarily to secure an early adoption advantage on the platform and reach younger demographics like Gen Z and Gen Alpha. 

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