How meat sticks players are trying to find white space in the red-hot category

The meat snacks market, which includes both sticks and jerky, is growing at a fast rate thanks to America’s obsession with high-protein everything.

According to Bank of America Global Research, the meat snacks category is valued at $5.5 billion, accounting for 7% of the overall savory snack category, which hit $74.9 billion in 2025. Meat snacks sales also grew 6.6% in 2025, outpacing previous projections.

In recent years, brands like Chomps and Archer have helped reinvigorate the category’s stagnant look and recipe. Now, both larger and emerging companies want a bigger slice of the category. That includes PepsiCo, which launched its Good Warrior line of meat sticks this spring as part of its strategy to offer more nutritious snacks.

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