How new wellness brand Plainspeak is using mail-in samples to acquire customers

Plainspeak, a new women’s supplement brand that launched earlier this month, is betting on mail-order sampling to grow subscriptions. 

The brand launched with a single product, Strength Water, an all-in-one women’s supplement that includes 15 grams of grass-fed protein and five grams of creatine, plus collagen, calcium and vitamin D.

Plainspeak co-founder Sara Brooks told Modern Retail that, having worked as a CPG strategy consultant for years, she knew that launching a wellness brand in today’s noisy climate would require more than just paid advertising.

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