How Rothy’s built a DTC footwear brand with staying power

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Footwear brand Rothy’s, which crossed $211 million in sales last year, is an example of a company that has managed to successfully navigate the volatile direct-to-consumer shoe category, even as competitors like Allbirds have failed.

Brands that began as strictly DTC are increasingly looking at what they can do to survive and grow beyond just putting out digital ads. But doing so without burning money is a challenge and requires discipline. 

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