How the role of creators has evolved in the fashion and beauty industries

At Glossy Pop NYC earlier this month, creators and experts from across the fashion and beauty space gathered to discuss the role of influencers. 

The event brought together brand executives, creators and fans to discuss the trends that are shaping the industry — from AI to digital marketing to product development. One emerging topic of conversation was the role content creators play in increasingly saturated industries and what it takes for influencers to stand out today.

A progression of what it means to be a creator  

Naturally, as the creator economy matures, some creators’ relationships with brands have also evolved, especially those who have been making content online for years.

Continue reading this article on modernretail.co. Sign up for Modern Retail newsletters to get the latest on the shifting dynamics between retail’s old and new guards.