Inside Chewy’s push to build a pet-focused retail media network

One of Chewy’s biggest growth engines is its burgeoning retail media network.

Chewy Ads, launched in May 2023, has doubled the number of advertisers and campaigns on the platform from 2025 to 2026. So far, one in every three clicks on an ad results in a sale, the company says. About half of engaged shoppers are seeing new-to-them brands.

“Chewy wants to sell more pet food to our pet parents. Purina wants to sell more pet food to our pet parents. How can we truly work together and build a platform that serves both?” said Chewy’s head of ads, Frank Mulcahy. “To be able to have come from where we were starting off in 2022, to where we are now in mid-2026 … is the thing that I think we’re proudest of.”

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