LIPTON Teas and Infusions seizes summer opportunity as the company goes live on TikTok ...

LIPTON Teas and Infusions seizes summer opportunity as company goes live on TikTok Shop in UK Live shopping 18 Aug Written By Scott Thompson LIPTON Teas and Infusions has officially launched on TikTok Shop in the UK. In a LinkedIn post, Darcy Bea Shonn, Founder at BeaSocial, said: “Going into the first TikTok Live, there was definitely some risk. The account had no followers. No affiliate network driving traffic. Just one video posted before going live.” She added: “We didn’t want to miss the summer opportunity, and although we knew there was a risk in launching without much of a build-up, we were confident that with the right product and presenter, we could make a splash from the very first live. The Ice Tea went crazy. We sold out of all Ice Tea products during the live, and gained 348 new followers from a single two-hour stream.” “When the presenter brief came through as “fun, upbeat and full of personality”, I knew Gabriella Ryan (founder of GabbiGoesLive) would be a perfect match. Her energy was incredible and she brought Lipton to life in such a natural way. For me, this is a great example of the power of live when you combine: A brand people already recognise. A product people genuinely want. The right presenter. And a strong live offer. Sometimes you don’t need months of building before you start selling. Very exciting start for Lipton .” 2026 RTIH Innovation Awards Live shopping will be a key focus area at the 2026 RTIH Innovation Awards . The awards are now open for entries and celebrate global retail technology innovation in a fast moving omnichannel world. Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November. Check out our 2025 winners here . Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson . In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.” “But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.” He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.” Congratulations to our winners, and a big thank you to our sponsors, judging panel , the legend that is Tiff Stevenson, and all those who attended our 2025 gathering. No results found LIPTON Teas and Infusions TikTok Shop TikTok Live LIve shopping Live commerce 2026 RTIH Innovation Awards Scott Thompson Editor and Founder of Retail Technology Innovation Hub