Listener mailbag: How AI and Substack are changing affiliate marketing

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Few areas of digital marketing have exploded in recent years as much as affiliate marketing. What’s more, it’s actually proving effective: eMarketer in September said that affiliate marketing would drive more than $210 billion in U.S. e-commerce sales that year. By 2028, that figure is expected to hit over $287 billion.

But with that growth comes a myriad of questions about implementation and how brands can actually get results.

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