Marketplace Briefing: AI traffic is poised to reshape the Amazon funnel

Like many agencies, Envision Horizons has been trying to get a better sense of how referral traffic from generative AI chatbots like ChatGPT, Claude and Gemini is starting to influence purchases. 

Last week, the full-service Amazon agency released an AI visibility tracker in beta to get a better sense of how much its clients may be benefiting from this type of traffic. It has also commissioned two surveys within the past year to examine how people are using AI in their shopping journey — and how much that may be changing. 

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