Marketplace Briefing: How Whatnot’s AI-powered recommendation system gives it a competitive edge

Live shopping marketplace Whatnot has a need for speed — more specifically, to deliver product recommendations to shoppers more quickly.

Improving Whatnot’s discovery and recommendation system has been a major focus for Chief Product Officer Tom Verrilli over the years. The latency on its recommendations is now down to just minutes, meaning Whatnot’s technology can now quickly ingest information — like, if a product has sold out on a particular livestream — and use that to inform what products it recommends to buyers. 

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