Marketplace Briefing: Prime Day starts softly as consumers buy gift cards, stock up on essentials, hold out for deeper discounts

When Kimberly McNary started shopping Prime Day deals this week, she wasn’t looking for a new television or laptop. The 60-year-old San Diego-based consultant and business coach is using Amazon’s annual sales event to stock up on ant spray, windshield wipers, office supplies and cases of Hint water.

There are bigger-ticket items she’s still considering, including living room furniture and a $159 hat-cleaning machine. But those purchases remain in her cart for now, and she’s reserving most of her spending for everyday essentials.

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