Marketplace Briefing: Shopify launches tools to help merchants track sales and traffic from AI platforms

Shopify is rolling out a new set of tools designed to help merchants understand how their products appear across AI shopping platforms such as ChatGPT, Google Gemini and Microsoft Copilot, as the company doubles down on its bet that more consumers will use chatbots to find and purchase products.

The features, announced Wednesday as part of Shopify’s latest Editions product showcase, give merchants a new dashboard inside Shopify’s admin panel where they can track sales, orders and conversions generated through AI shopping channels. Merchants can also see what kinds of questions shoppers are asking AI tools and identify gaps in their product information that may be preventing products from appearing in AI-generated recommendations.

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