Marketplace Briefing What Shein S Acquisition Of Everlane Could Mean For Its Mar

Shein made headlines this week with what appears to be another attempt to boost its brand credibility in the U.S. 

Puck’s Lauren Sherman reported over the weekend that Shein is acquiring Everlane, a former direct-to-consumer darling that built its brand around the concept of “radical transparency.” It filmed videos at its factories to give customers a behind-the-scenes look at how its clothes were made. In its early days, it also published on its website breakdowns of exactly how much it cost to produce a particular piece of clothing. 

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