Missha's US TikTok Shop Sales Jump Ninefold on Cardi B Boost - Seoul Economic Daily

| Summary | Save A A A Photo courtesy of ABLE C&C Sales of Korean beauty brand Missha on its US TikTok Shop rose about ninefold in a single year, as K-beauty brands gain traction in North American digital markets such as Amazon and TikTok, on top of offline retailers including Walmart and Sephora. Able C&C, which operates Missha, said on the 9th that its US TikTok Shop sales rose 816% in January through July from a year earlier. Sales surged after global artist Cardi B featured Missha products in a TikTok video. The video surpassed 10 million cumulative views within a week of its release on TikTok and Instagram. As a result, sales of the bundle featuring the "M Perfect Cover Serum BB Cream" and "Glow BB Boomer" used by Cardi B rose 329% in the seven days after the video's release, compared with the previous week. Missha designs and launches products tailored to local demand as it targets the North American market. The M Perfect Cover Serum BB Cream used by Cardi B is sold in 10 shades to accommodate the diverse skin tones of US consumers. The company is also strengthening its digital marketing as it expands its online sales channels to TikTok Shop, following Amazon. It plans to attract new customers and encourage repeat purchases through user reviews of its BB cream products, comment events and TikTok Shop promotions. It is also running an event that rewards TikTok creators who produce additional content using the Cardi B video. "We will continue to expand our points of contact with global consumers based on our product competitiveness," said Cho Ye-seo, head of the brand strategy division at Able C&C. # Missha # Kbeauty # TikTokShop # CardiB # BBcream # AbleCNC # KbeautyUSA Original reporting by Kang Dong-heon for Seoul Economic Daily. AI-translated from Korean. Quotes from foreign sources are based on Korean-language reports and may not reflect exact original wording. View Korean original ↗ Translation Policy Watch · Seoul Economic Daily More → LIVE | Gyeongbokgung Palace, Seoul • Ambient Music • 24/7 Most Read This Week 1 - 5 ‹ › 1 Bloomberg Warns Korea Becoming 'Uninvestable' Like China 2 KOSPI Reverses to 1% Loss as Samsung, SK hynix Drop 3% 3 Three Typhoons Skirt Korean Peninsula as Heat Wave Persists 4 CEO Cha Ga-won Arrested Over 30 Billion Won Fraud Allegations 5 Bayern Munich Beats Jeju 2-1 in Preseason Friendly in Korea ← Back to Home