Nearly all luxury resale transactions on TikTok Shop US now come from livestreams

Livestreaming is proving to be big business for TikTok Shop’s burgeoning resale economy.

Year-to-date, 94% of revenue on TikTok Shop from luxury resale in the U.S. is coming from lives, the platform revealed last week at its inaugural Luxury Resale Summit in New York City. More broadly, luxury resale on TikTok Shop has enjoyed a 400% year-over-year spike in gross merchandise value, largely from products like handbags and watches.

Luxury resale is a high-consideration category — and one that falls victim to counterfeits — so TikTok Shop is working to position itself as a place buyers can trust. For one, the category is exclusive. Sellers must be invited to sell luxury resale on the platform, and they need to work with one of TikTok Shop’s five authentication partners (Entrupy, Legitmark, CheckCheck, Legit App and Real Authentication). But lives can inspire even more confidence, because they show a product’s wear-and-tear, dimensions and other details in real time, said Rainee Walker, head of category for luxury resale in the U.S. for TikTok Shop.

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